The future of environmentalism is about the future of real estate development.

That bit of news will seem counterintuitive to many environmentalists, given the mileage the movement gets out of bashing developers. But if environmentalists are serious about reframing their arguments to be more in line with values they claim to profess, and if they intend to link those values with strategies that can broaden their base, then partnering with environmentally aware designers of human habitat should top the new agenda.